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Director of Loyalty - Marketing

Job ID 441928 St. Louis, MO


As we continue on our journey to be the world’s best and most trusted mobility company, we are excited to announce an opening for an experienced leader to strategically guide our Global Loyalty strategy and program as the Director of Loyalty reporting to our Vice President of Global Brand Strategy.


The Director of Loyalty leads a team that owns, expands and evolves what loyalty means for the leader in mobility, unlocking customer potential, deepening engagement and maximizing impact for customers and the company globally. This leader is responsible for the strategy, evolution and implementation of the company's global loyalty approach, leveraging best-in-class technology and data platforms. The Director of Loyalty partners closely globally and cross-functionally with customer experience, brand, content, insights, digital, e-commerce, operations, among many others. This position builds actionable strategies and roadmap from company and marketing goals; and build and inspire teams and partners to achieve exceptional performance.


Enterprise Holdings is a global leader in mobility with large portfolio of brands, products and services across 100+ countries that is on the cusp of transformation to write the next chapter in a history of industry leadership and amazing growth.


With our strong promote from within culture, this opportunity will allow you to develop your own path towards continual career success. We look forward to sharing more about where the roads may lead for you on that path.


Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, paid time off, and organizational growth potential.


This position is located at our Global Corporate Headquarters in Clayton, MO. For candidates outside of the St. Louis area, a customized relocation package is available.


Please note: This global leadership role is equivalent in the external market to a Senior Director of Loyalty, Head of CRM, Executive Director of Loyalty, or Managing Director of Loyalty. Compensation decisions will be made based on factors that include but are not limited to experience, education, location and skill level.


Company Overview

Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-CarNational Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.


Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.



  • Lead global loyalty vision, membership, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms.
  • Drives loyalty program expansion strategy, building business case models to support.
  • Partner globally and with cross-functional partners to integrate the loyalty and customer journey with customer experience, brand experience and digital user experience.
  • Drive the holistic loyalty and customer data strategy, analytics, and test approach.
  • Oversee the development, implementation, and advocation of global loyalty customer segmentation and acquisition strategy, as well as measurement KPI approach.
  • In partnership, build a loyalty tech stack roadmap, to automation and continuous intelligence.
  • Lead and partner with agencies and vendors on loyalty strategy and experience.
  • Keep current with emerging loyalty technologies and trends.
  • Other responsibilities as assigned.

Equal Opportunity Employer/Disability/Veterans



  • Bachelor’s Degree (Business, Advertising, or Communications preferred)
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Ten (10+) or more years of Global marketing CRM/loyalty experience
  • Five (5+) or more years of leading a large or Global team


Competency Based

  • Forward-Thinking
  • Leading and Inspiring People
  • Building Relationships
  • Planning and Organizing
  • Decision Making
  • Persuading and Influencing
  • Resilience
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