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Senior Product Manager (Car Sales) - Digital Product Management

Job ID 329719 St. Louis, MO


Are you passionate about digital product development or online retailing for vehicles? Do you have experience in web analytics, business analysis, or eCommerce and enjoy working in the mobility space?


Enterprise Holdings Digital Product Management team is looking for a Senior Product Manager to help define and execute the future digital experience for our Car Sales division. The Senior Product Manager will evaluate complex technology offerings and develop eCommerce customer-facing solutions that support the division’s marketing and business goals. This position analyzes competitors, defines product strategy and ROI, manages the product roadmap, and defines business and technical product requirements.


Company Overview
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for $25.9 billion in revenue and operated more than 2 million vehicles in fiscal year 2019.

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 10,000 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

This position is located at our Corporate Headquarters in Clayton, MO.


As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here.



  • Manage the digital product strategy and funnel optimization for the Car Sales digital experience
  • Communicate with business and vendor teams, and Sr. Leadership the business cases, product roadmaps, ROI, and project status updates.
  • Partner with divisional leaders to drive digital initiatives, achieve goals and support long term strategic plans for the digital platform
  • Collect and analyze quantitative and qualitative data to identify and prioritize new opportunities
  • Perform market research and competitive analysis to highlight opportunities, new functionality, and areas of optimization across eCommerce, digital, and mobility space
  • Analyze and be accountable for relevant business metrics against industry leading benchmarks to understand the health, challenges and eCommerce growth opportunities
  • Thoroughly understand and represent the customer's problems as well as the business's goals and objectives to translate them into business requirements for front-end and back-end development
  • Oversee development of new features and services, developing and communicating business requirements and user stories to ensure alignment
  • Work with internal teams and third-party vendors to ensure successful feature and product implementation within appropriate budget guidelines and project timeline
  • Ensure requests, and appropriate feedback from partners such as User Research, Brand Marketing, Performance and others are seamlessly integrated into the product planning and development processes
  • Review new and existing product specifications to ensure the scope of the current and future product meets strategic objectives, ensuring commercial viability
  • Stay up-to-date on new technologies and eCommerce trends to best serve Business and Marketing goals and bring fresh, creative thinking to the team and leaders
  • Develop and curate new ideas, determine which ideas will achieve critical objectives and should be promoted into features, gather investment buy-in and communicate the status back to stakeholders
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, participating in professional societies
  • Managing a product through the entire product lifecycle
  • Manage the products financials for growth, revenue, and profitability/ROI by providing monthly insights and expected vs actual analysis

Equal Opportunity Employer/Disability/Veterans



  • Bachelor's Degree in Business, Marketing, Computer Science, or other applicable field
  • Five (5) or more years of experience as a Product Manager required
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Competency Based

  • Forward-Thinking
  • Building Relationships
  • Detail-Oriented
  • Problem Solving
  • Communication
  • Resilience
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